Breaking the Bottle
Joe Quesada has been talking a lot for the last few months about putting genies back in their bottles. He's been talking a lot about it. Really. I think he's a tad obsessed.
Essentially, these genies are character dev
elopments he disagrees with. The first was the number of mutants in the Marvel universe. The second, and more relevant to this blog entry, is Spider-Man's marriage to Mary Jane. Joey Q has a problem with Spider-Man being married, because it takes him farther away from the archetype relatable teenage character he was created as. I find a lot of things wrong with this assessment. The audience of comics have grown, so it worries me that Quesada thinks that the 20 or 30-something audience is alienated by the idea of marriage. The X-Men were created as teens, but no one argued when Cyclops married Jean. Any complaints about Cyclops' affair with Emma Frost did not relate to the characters aging.Quesada claims that there are no stories that can be told about a married Peter Parker that can not be told about a single Peter Parker, but that the opposite is not true. I disagree. MJ could be even more jealous of Spidey's occassional partnering with the Black Cat, because he vowed to be with her. Or, if the characters were to be portrayed more maturely, MJ could reveal that she trusts Peter and the Black Cat. There can be stories about MJ and Peter's future: Will he always be a super-hero? Should they have children? When will either of them get real jobs?
In addition, if Quesdada wants to tell the stories of a swinging, single Spider-Man, he has plenty of options: the Ultimate line, Marvel Adventures, the movies, video games, flashbacks, etc.

But it turns out none of this is the issue. It seems Joey's talk of putting this genie back in the bottle was all misdirection. Civil War #2 arrived this week, with its shocking conclusion. But the cliff hanger did not feature MJ getting dropped off of a bridge or the Scarlet Witch removing her from continuity. It had almost nothing to do with her. At the end of the issues, Spider-Man reveals himself at a press conference to be Peter Parker.
Now really, how are you going to complain about genies and bottles and then smash the bottle? I think Spider-Man's secret identity is just as key, if not moreso, to than character than his single lifestyle. There are so many stories that one can tell about secret identites that you can not tell with a public identity. Yes, there will be new stories about Flash Thompson, J. Jonah Jameson, and Spier-Man's villains' reactions, but really, that can only take up a year at most.
Half of me hopes that Quesada and Co. piece this bottle back together quickly and shove that genie in it, but the other half of me wants to see what they can do with it. Especially if it entails Quesada being exposed for the hypocrite he sometimes can be.


